So as one of the most powerful brands in the world, Amazon is taking its responsibility seriously. Through a dedicated hub, Amazon highlights its relentless commitment to sustainability, in more ways than one.
Through the Amazon Sustainability Data Project, the company further shows its contribution to sustainability advancement–designed to help academics and innovators address crucial barriers to the study of valuable data on the topic.
But the most powerful messages here are transmitted through articles and videos, showing collaborations with household name brands such as Procter & Gamble.
At one point, the brand describes P&G's recognizable orange Tide laundry detergent bottle as an' American icon' and sets out to work with the company to develop a more sustainable packaging solution.
YouTube Link - https://www.youtube.com/watch?v=mweZCovMgjg
Amazon doesn't just preach of pouring time and resources into recycling–it shows the customers real-world evidence of how they do it–with products that we're all familiar with.
Through its regularly updated web page showcasing recent research and articles on key topics such as advertising, energy and sustainability, the company, along with many others, occupies space.
Through working with a high-profile company that uses a vast amount of plastic packaging for its products, Amazon is essentially amplifying its messaging to two markets through an easily visible and common product.
For brands looking to engage consumers by building a reputation for environmental responsibility, collaborations not allow you to tap into new audiences, they add weight to your message through shared goals.
Most businesses want to see ambitious sustainability goals, but for Danone, the business behind Activia Yoghurts and Evian Water, total transparency is important. Danone has a very clear motive behind its green initiatives. It seeks to promote health through its food, and therefore says that the health of the planet is a priority.
By publicly releasing a user-friendly report detailing the challenges, successes and shortfalls when it comes to its blockchain carbon footprint, Danone highlights the need for businesses to be aware of their impact across the full production journey.
What makes Danone’s reaction to environmental modifications so remarkable, is the fantastic results which have been reported by using third-celebration assessors. According to research conducted via CDP, of the sixteen largest publicly-listed food and beverage companies, Danone ranks first in its readiness for ‘low carbon transition’
Many brands shout about their successes, but when it comes to the environment, Danone has effectively promoted itself through its failings. By highlighting its environmental shortcomings, as well as future aims, the brand demonstrates the level of authenticity and honesty that consumers desire.
Nestlé have focused their environmental strategy on packaging.
The company is committed to making 100% of its packaging reusable or recyclable by 2025. Having received criticism in 2018, Nestlé has redeemed itself, becoming one of the front-runners in the carbon reduction race.
As well as its renewable packaging goals, it’s also aiding in the development of new approaches to eliminating plastic waste by partnering with Danimer Scientific, to develop a marine biodegradable and recyclable bottle.
82% of UK consumers who care about sustainable packaging say it’s important to them because they’re concerned about the future of the environment. As Coca Cola pointed out, the end the life of the product isn’t something you see in most diagrams or descriptions of the purchase journey, but it offers a great opportunity for creating a shared experience with a consumer. Those brands that are clear, informative and even innovative when it comes to recycling, are well-placed to benefit.
For the most important and most profitable company within the cosmetics business, L’Oréal, property isn’t simply one thing integrated into the business by outside pressure, it’s one thing the whole is taking full possession of, and investing to elevate its profile.
According to Eillie Anzilotti of the Fast Company, “the entire industry supply chain–from where materials are sourced to what happens to the discarded packaging of used-up products–has the potential to leave a deep environmental footprint.”
To raise awareness of their property focus, L’Oréal created a fanatical hub which inspires users to flick thru its latest initiatives, campaigns and objectives.
L’Oréal have turned what is a major challenge (given their large carbon footprint) into an opportunity. The brand’s hub provides an ideal platform for exposure and transparency around their dedication and commitment to the cause, highlighting particular projects, resources, innovation and progress reports.
By positioning itself as a plan leader in property, the whole seems to line the benchmark for others to succeed in. News/media stories and documentaries area unit among the foremost prestigious sources impacting consumers’ views on plastic waste and property. By turning one amongst its biggest challenges into a plus, the whole developed a story that users will follow, within which it’s the hero, endeavour a journey to turning into carbon neutral.
Beyond Meat –
Talk to any environmental conscious individual, and they’ll agree that the largest downside facing our generation is global climate change. And one in every of the largest contributors to the current environmental crisis? The meat business. There’s no denying that meat production has seriously adverse effects on our surroundings. That’s where Beyond Meat comes in.
Beyond Meat is shaking up the food industry by creating delicious, plant-based “meat” products that are better for human health, the environment, climate change and animals. Beyond Meat stigmatisation focuses on the nice they’re doing for the setting and their customers. By combining cool graphics and drool-worthy product photos, they’re able to show the profit on all sides; how their products are saving the planet while saving their consumers’ bodies.
Patagonia is one of the world’s most successful activewear retailers, selling everything from snow gear to fleece to sleeping bags that appeal to the all-things-adventure crowd. Patagonia’s corporate philosophy is all about going green. They’ve built repair centres around the world to increase the longevity of their products and lower their carbon footprint. In 2016, they pledged $10 million of their Black Friday sales to grassroots environmental groups dedicated to preserving and improving the planet.
Patagonia’s corporate philosophy is “100% For the Planet,” but they’re not perfect. They’ve been open and honest about the areas of their business that need improvement, like using fossil fuels to produce shells for their coats, which contributes to climate change. Patagonia’s commitment to changing and improving those processes and moving in the direction of becoming more sustainable and eco-friendly sets them apart from their not-so-green competitors.
Numi Tea –
Numi Tea's DNA holds sustainability. They have the mission of uniting mind, body and spirit through tea, and they extend that holistic idea to help protect our planet. They are not just talking the talk; they're walking the walk. Everything that Numi Tea does is linked to its mission: from sustainable packaging to contributing to environmental non-profits, to tracking carbon emissions during the production process. They make sure that every step of sourcing, making and selling their tea is sound for the environment.
Numi Tea is also the brainpower behind OSC2 (One Step Closer to an Organic Sustainable Community), a community of CEOs and business leaders from the sustainably based, natural products industry committed to enhancing sustainability across all industries. We are dedicated to improving not only their own procedures but overall business practices. That is engagement now.
In the concept and branding of Numi Tea all screams sustainable and eco-friendly. Just as green practices are part of their brand DNA, so too is the eco-friendly vibe part of their design DNA. Numi uses other earth tones in its style and branding, including grey. That's not very popular, but for an organic brand it makes total sense. When people see brown (the colour of the soil) paired with their eco-friendly overall branding, they feel connected to all earthy feels.
Seventh Generation –
Seventh Generation is a business that revolutionized the cleaning industry with environmentally friendly cleaning products that are free of harmful toxins and chemicals. The business also recently topped the annual Forbes "Best for The Planet" list, showcasing businesses that go beyond and beyond standard green practices.
Similar to Numi Tea, with their eco-friendly style, Seventh Generation is so blatant, that it is impossible to miss. Given that they are so environmentally-focused it definitely feels true to their name.
Wipro EcoEnergy –
Wipro EcoEnergy is doing big things in the green business world by offering ' intelligent and sustainable solutions for enterprise-wide energy operations and capacity management. ' In other words, they are working with businesses to help them minimize their carbon footprints and energy wastage, saving them a ton of money.
Wipro keeps the savings numbers of those customers under wraps, but they're much more transparent about how they've helped the economy. To date, their energy management programs have saved more than 1.5 billion KwH, equivalent to taking off the road more than 222,600 cars for a year.
Wipro stays in the background as a consulting company and lets its customer results speak for themselves. That's quite obvious in their design. Their website is clean and simple, illustrating the impact their services have on the environment for their customers, and letting the results take centre stage.
Lush Cosmetics –
You may not have heard of Lush Cosmetics if you are not a beauty enthusiast, or a bath enthusiast. Lush Cosmetics is an all-natural brand of bath and body that makes everything from shampoos and fragrances to massage bars and bath bombs that inspire beauty bloggers around the globe to worship.
In addition to making the world more beautiful, one person at a time, Lush is committed to environmentally friendly goods and practices, such as developing strong shampoo bars to minimize packaging waste and offering free products to customers carrying in unused product packaging for recycling. Their wild success and commitment to eco-conscious practices and major green initiatives pave the way for other beauty firms to follow suit.
Lush's earthy, organic look, style, products, and stores reflect their dedication to our earthy, organic world. When you come across their brand, you're not in any way surprised that they're dedicated to sustainability. And as such, they attract the sort of customers who are also dedicated to green